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Willi Hahn Corporation USA Announces Launch of Commercial Campaign For 11inOne SoftFinish Multi-Driver

Press Release | Wiha Tools USA                                       

MONTICELLO, MN – 5/3/2021

Willi Hahn Corporation USA dba Wiha Tools has unveiled their first national television advertising commercial campaign featuring the SoftFinish 11inOne Multi-Driver, “The Trusted Companion”.

The Trusted Companion campaign runs May 3rd through June 5th, 2021 on the History Network, Motor Trend Network, DIY Network, and several Fox Sports and NBC Sports affiliates.

See commercial here

The Trusted Companion Campaign was made in collaboration with the integrated brand engagement agency, SixSpeed. SixSpeed and Wiha Tools worked with the primary focus to communicate the quality and versatility of the 11inOne Multi-Driver both at work and at home.

The Trusted Companion Campaign is inspired by the on-the-go trades professional needing multiple screwdrivers combined into one tool they can depend on in any situation. In the campaign’s television commercial, the video highlights the many environments in which the 11inOne Multi-Driver can be relied upon. Whether it be on the clock or off, the 11inOne Multi-Driver will become the trusted companion for thousands of trade professionals across North and South America.

“The Trusted Companion Campaign is an exciting way to kick off our new partnership with SixSpeed. Their talent and professionalism have been outstanding, and we have truly enjoyed the collaborative experience. The Wiha team is excited to continue working with SixSpeed as we finalize upcoming projects for 2022. We are excited to further develop the partnership with SixSpeed and take Wiha Tools to the next level,” said Wiha Tool’s Marketing Communications Manager, Patrick Howard.

Commercial Campaign tools - 11inOne, 6inOne, and SoftFinish Conduit Reamer and 6inOne Multi-Driver Combo
11inOne, 6inOne, and SoftFinish Conduit Reamer and 6inOne Multi-Driver Combo

Featuring a soft cushion grip, the 11inOne Multi-Driver configures into 8 types of screwdrivers and 3 sizes of nut drivers for a compact carry solution ready to go anywhere. Each bit features exact-fit precision machined tips and sockets for reduced damage to fasteners. The bits are highly durable, corrosion-resistant, and built to a superior fit and finish. Wiha SoftFinish 11inOne Multi-Drivers are designed and engineered by Wiha Germany and made in Monticello, MN – USA.

The 11inOne Multi-Driver is now available at wihatools.com, where you can also find Wiha’s new SoftFinish 6inOne Multi-Driver, and SoftFinish Conduit Reamer with 6inOne Multi-Driver Combo.

Keep an eye out for Wiha Tools coming to a screen near you.

About Wiha Tools

Founded in 1939, Wiha has become a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets. Currently, over 1,400 Wiha employees manufacture and market award-winning Wiha premium tools. A host of awards underline that Wiha has set the standard in functionality, design, and quality.

Willi Hahn Corporation USA dba Wiha Tools is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany.

Wiha Tools USA is the largest Wiha subsidiary, offering over 3,500 products from our Monticello, Minnesota-based North American Headquarters. Wiha USA services North, Central, and South America.

With over 80 years of manufacturing experience, Wiha has become a world leader in producing premium quality German hand tools focusing on application-driven design, engineered specifically for professional tradespeople.

Wiha’s commitment is to premium quality, innovation, and unparalleled customer service. As a TOP 100 most innovative medium-sized German enterprise, the family-owned company received the Manufacturing Excellence Award (MX Award) as the best German SME (Small Medium Enterprise). Wiha is the first-hand tool manufacturer in the world to receive the internationally recognized AGR (Aktion Gesunder Rücken) seal of approval.  Wiha’s innovative approach offers real added value and user benefits in increased efficiency and everyday work functionality. www.wihatools.com

Media Contact

Wiha Tools USA
Willi Hahn Corporation
1348 Dundas Circle
Monticello, MN 55362
Media Relations: pr@wihatools.com
1-800-494-6104

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