Wiha Tools announces the appointment of Lauren Steinbach as the new Digital Marketing Coordinator. This new position is newly created for the American Business Group and has been designed to improve Wiha’s social media presence. Lauren has previous experience managing digital marketing accounts for PenRad Technologies, Inc and Hamline University.
“Lauren brings a unique skillset and new ideas to our digital marketing efforts. She will be critical to amplifying and coordinating our marketing strategies. She will create conversations with our customers on social media, grow the Wiha Tool Club, and empower Wiha tool owners to share their experience and passion for our tools.” Said E-Commerce Manager, Andrew Sherrard.
Steinbach stated “I am very excited about this position and the growth that it offers professionally. Wiha has such an engaged and large audience due to the emphasis on high quality premium tools. I am eager to help in various ways to foster and increase our following in the digital world.”
Lauren is an example of Wiha’s commitment to investing in both social media and top-notch talent. To ensure the growth of the organization and the brand.