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Wiha Tools USA Appoints Jay Lusignan as Director of Marketing

MONTICELLO, MN – 11/11/2021 

Wiha Tools announced today the hiring of Jay Lusignan as Director of Marketing.  Lusignan brings 20 years of experience in marketing and joins Wiha from Quality Bicycle Products. He is responsible for leading the product marketing & communications, digital marketing, e-commerce and product development teams for Wiha’s North, Central and South American business.


During his tenure at QBP, Lusignan led both retailer and consumer marketing strategies for corporate and proprietary brands including Salsa, Surly, All-City, and more. Prior to QBP, Lusignan held various senior-level marketing roles within the vision, automotive accessories, and power sports industries.

“I am excited to have Jay join Wiha Tools. He has vast experience developing and commercializing premium brands and lifestyle products across multiple channels, “said Patrick Di Perno, Divisional President and Managing Director. “That experience combined with his outside perspective of our industry will allow us an opportunity to look at our business through a new lens and to continue leading and innovating.”

Lusignan commented, “Wiha’s premium product position and end-user focus provides exciting opportunities to lead the organization into the future. It is an exciting moment to be joining Wiha USA during a time of significant expansion and I look forward to working and collaborating with colleagues across the industry.”

About Wiha Tools 

Founded in 1939, Wiha has become a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets. Currently, over 1,400 Wiha employees manufacture and market award-winning Wiha premium tools. A host of awards underline that Wiha has set the standard in functionality, design, and quality.

Willi Hahn Corporation USA dba Wiha Tools is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany.

Wiha Tools USA is the largest Wiha subsidiary, offering over 3,500 products from our Monticello, Minnesota-based North American Headquarters. Wiha USA services North, Central, and South America.

With over 80 years of manufacturing experience, Wiha has become a world leader in producing premium quality German hand tools focusing on application-driven design, engineered specifically for professional tradespeople.

Wiha’s commitment is to premium quality, innovation, and unparalleled customer service. As a TOP 100 most innovative medium-sized German enterprise, the family-owned company received the Manufacturing Excellence Award (MX Award) as the best German SME (Small Medium Enterprise). Wiha is the first-hand tool manufacturer in the world to receive the internationally recognized AGR (Aktion Gesunder Rücken) seal of approval.  Wiha’s innovative approach offers real added value and user benefits in increased efficiency and everyday work functionality.

Media Contact 
Wiha Tools USA 
Willi Hahn Corporation 
1348 Dundas Circle 
Monticello, MN 55362 

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