Wiha Tools announces the appointment of Wade Krinke as Channel Product Manager. The position is newly created for the American business group and has been designed to work closely with the engineering and product teams in Germany. Wade’s focus will be to develop products and programs tailored to customers in North, Central and South America.
Mr. Krinke is a veteran product management and marketing leader with over 20 years of experience. Much of his career has been spent in development roles with premium sporting goods and outdoor companies like Vista Outdoor, Coleman / Stearns and Weatherby Inc.
“I am looking forward to having Wade lead our development team. He is a seasoned professional that will evaluate the market demands quickly and shape our product development efforts around the requirements of the end user” said Wiha Tools Managing Director Patrick DiPerno.
Krinke stated, “I am excited to be part of the Wiha family and I am looking forward to researching and solving the needs of our customers. Wiha is known worldwide for its ability to innovate and manufacture some of the finest products is the industry.”
Mr. Krinke is one of 5 veteran leaders that have joined Willi Hahn Corporation USA during 2017. The team of professional managers were assembled, as part of a corporate initiative, to position the organization to support the growing demands.
The Ultra Driver holiday promotion was an overwhelming success for multiple reasons. The Tradesman was featured on NBC’s Today show, multiple posts on social media, and was #45 on the list of This Old House Top Tools of 2017. We know thousands of tool enthusiasts will be unwrapping a brand new Wiha Ultra Driver for the holidays. Wiha is proud to provide a quality tool at a great price for thousands of people in North America.
A Simple Idea
From people’s first impressions of the tool we intuitively knew the Ultra Driver was meant to be in households across North America. But how do we get it there? We coordinated with all internal teams to add it as special item and ensure availability and meet forecasted demand for the fall promotion at a great price. We are happy to have been able to fulfill all orders before the holiday rush and on Black Friday.
A Bright Future
Wiha Tools is developing new bit assortments for the award winning design handle of the Ultra Driver to meet the needs of professional tool users. We are actively developing an HVAC specific and Security Torx® versions and anticipate their launch in 2018.
The Ultra Driver Will Be Available Again
Wiha factories in Germany have received our new production orders and are diligently working to complete them to their strict manufacturing standards. We are eagerly awaiting the shipment from Germany. We plan to hold enough stock to consistently meet the demands of new orders for the Ultra Driver.
If you would like to be notified when the Ultra Driver is back in stock sign up for our newsletter or follow us on social media. We will post an update when they are ready to order.
Bill over at the sparkychannel.com made a list of his top 15 Favorite electrical tools of 2017. Four of our tools made the list in the electrical work category, due their “extraordinary quality”.
We’re certainly proud and humbled to be featured alongside some of the biggest brands in the electrical hand tool industry. Being dedicated to improving the quality and safety of hand tools offered to men and women working in electrical trades is what we at Wiha pride ourselves on.
Wiha Tools That Made the List
Xeno (Terminal Block) #2 x 100mm Insulated SlimLine Driver #30747
There’s nothing better than seeing Wiha screwdriver owners making their own storage solutions. Thanks @miserygore for sharing this on Instagram. Great use of simple parts to create a completely unique screwdriver holder.